The Performance tab helps you gain insights on all of your Funnels within some period of time.
You can start by setting up the timeframes of your interest. Use the drop-down menu:
- All Time Period: from the moment the App has been activated (offers started appearing on your website) till the present day;
- Last 7 days: statistics for the last week (if you're checking it on Wednesday, you will see the report from last Thursday till the current time);
- Last 30 days: report for the last 30 calendar days (including today);
- Month to Date: data starting from the 1st day of the current month until the present time;
- Year to Date: statistics taken from the beginning of the year until today (or from the activation point in case your App is younger than one year);
- Custom: fill in "From" and "To" fields to check any other period of your interest.
You could measure your performance using three sections:
1. the First one represents all Offers in the table:
Each offer is presented separately here and you can evaluate its efficiency by the following aspects:
- Offer Name: name of the offer and the option to sort them by creation date;
- Popup Views: total number of times when the offer was displayed to clients;
- Added to Cart: total number of times an item from all this offer was added to cart;
- Conversion: the number of times when an item from the offer was purchased;
- Conversion Rate: the number of "Conversions" divided by the total number of "Popup views";
- Revenue: the amount of money generated from top offers;
If you click on the chart icon at the end of the row, you will be presented with the visualized statistics and here you can check and compare the results of split testing (if available). How to check performance for A/B Test Offers
2. The line graph shows trends in data over time (also known as time series data).
The vertical y-axis of the line graph shows the number of views, cart, purchases, amount of revenue while the horizontal x-axis shows the time periods: 4 previous months and generalized data of the previous year (if available).
Check the drop-down on the right as here you can have each of the topics (Popup Views, Added to Cart, Conversion, Conversion Rate, Revenue) to be displayed in a line chart:
3. Circle Charts based on preliminary results for all orders. You can choose the necessary indicator on the right side of the screen using a drop-down menu.
- Popup Views: total number of times when the offers were displayed to clients;
- Added to Cart: total number of times an item from all these offers was added to cart;
- Conversion: the number of times item from the offers was purchased;
- Conversion Rate: the number of "Conversions" divided by the total number of "Popup views".
- Revenue: the amount of money generated from top offers;
The colors (blue, green, red, yellow, orange, grey) define a specific offer. Colors are assigned automatically and cannot be customized in this version of the App.
To see the number scored by each of the offers separately, you need to hover over the corresponding section:
