Definition: The Frequently Bought Together widget is populated with products that are more often browsed and purchased by other customers. The aim is to push customers to add more items to their carts.
How it works: The initial sell is buying several items that would naturally complement each other in one go. Psychologically, it works by masking how much the customer spends on an individual product, lowering the barrier to a bigger purchase.
Case study: Sunscreen and sand toys are offered with flip-flops or a towel. This is a great example of how a bundle can prove really successful – but the idea can apply to all sorts of products. It's also an excellent way to shift slow-to-clear stock items: rather than marking them down, try including them as part of a bundle with other products, and you could see a healthier margin.
For creating your FBT by product, click on the button “Create”
Setup title and description
We have created a few designs, you can choose the most suitable for you or create your own
Different styles:
Choose which product you want to show
Add options:
Setup trigger products
Finally, you can add rules for your FBT
Finally, you can add rules for your FBT
Not sure which item would bring more revenue? Create A/B Test and find out the best combination!
A/B testing (also known as split testing) is a process of showing two variants of the same web page to different segments of website visitors at the same time and comparing which variant drives more conversions.
For creating your FBT by product, click on the button “Create”
Setup title and description
We have created a few designs, you can choose the most suitable for you or create your own
Different styles:
Choose which product you want to show
Add options:
Click "Add a new offer as A/B Test" button:
The screen will be divided into two sections: A and B
For both types:
Setup trigger products
Finally, you can add rules for your FBT
As a result, some visitors will see Offer A and others will get Offer B. Statistics results will show clearly which of them is more effective and drives higher revenue.
If you can't find what you are looking for, please contact us, and we will be happy to help.